Wal-mart delivers Toshiba HD-players for $100,-

Starting on Friday the second of November, wal-mart is putting a Toshiba HD-player in its stores for almost nothing!

for around 100,- USD you can get a HD-player from Toshiba.

the question is: how on earth can they think to make an profit from this? the production costs are probably the same or even more than they are asking.

Rumor has it that its a big marketing project to get a niche in the HD-player market, since the PS3 is selling so well and building up a market-share for blue-ray disks and players. The HD market was left behind, until now it seems. With this project at wal-mart, more stores and producers wil have to follow soon if they want to share in on the run for HD-players.

One of the remaining questions is, will wal-mart have enough players to support this action? rumor has it they spent around one hundred million USD to buy 2 million players for their stores. this will mean the producers that tried to go for a more expensive player will be fishing behind the net and blue ray has to bring in some lighter guns that go for more comparable prices. Else the holidays wil bring some funny changes in the high definition market.

to be honest, i’m still wondering how many different media devices can there exist next to each other? after vinyl came the tape-recorder, soon after the CD was introduced, vinyl became nearly obsolete, the super/laser disc never saw a big production, and the DVD is not even 10 years in worldwide production…… which means we have a DVD which is finally pushing the CD back to the back of the room, probably the same corner where Vinyl is holding his head above water.

And Blue ray and HD are coming through the door pushing each other sideways to make enough room for a reasonable market share. If you ask me only one of them is going to make it and for now with the wal-mart action, i’d go for HD…

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